The reveal happens once.
Every phone in the room gets it.
You are the marketing or events lead, and the launch is the one night a year the whole company, the press and your best customers are in the same room. The photographer is at the front for the reveal. The rest of the story, the demo stations, the customers trying it first, the engineers finally seeing people react, is on a few hundred phones that leave with their owners. One QR code on the screen and the demo tables brings it all into a gallery you review before anyone else sees it.
The moments guests actually photograph at product launches
Why product launches work better on Picsui
Written for the person hosting this one, and checked against what the product actually does.
Nothing is visible until you approve it
A launch has an embargo, a pre-release unit on a table and a slide you did not mean to leave up. With host review on, every upload waits in your queue, AI screening flags anything questionable, and only what you approve reaches the gallery. Your team sees the queue, not the crowd.
Remote offices see the reveal as it happens
The Berlin office should not learn about the launch from a recap email. Live Pass streams the keynote to a private link, with audio, for up to 90 minutes and 100 viewers. Nobody installs anything, and the link dies with the event.
Social-ready originals before the night ends
Your social team does not need the photographer's edit on Thursday. They need six good frames tonight. Approved uploads download at full resolution, one at a time or as a single archive, so the recap post goes out while the launch is still trending.
No app. No account. One scan.
Guests point their camera at a QR code and are uploading in seconds. Nobody installs anything, nobody creates a login, and the grandparents can do it as easily as the teenagers.
You approve before anyone sees
Turn on host review and every upload waits in your queue until you approve it. AI screening flags anything questionable so you are not scrolling through hundreds of photos at midnight.
Private by default, never indexed
The gallery is only reachable by the link or code you share. Guest pages are blocked from search engines and named AI crawlers, and you can close the gallery whenever you choose.
Broadcast it to the people who couldn't come
Live Pass is a standalone $39 one-time add-on: stream up to 90 minutes to 100 viewers on a private link, with audio. Family abroad watch on any phone, no app required.
Full-resolution downloads
Download any photo, or the whole event as one archive, at original quality. What guests uploaded is what you keep — no compression, no watermark on paid events.
Attendee networking
Attendees opt in to a directory, exchange contact details and book meetings from the event page — useful long after the photos stop.
How it works
Set up in a minute. Collect for the whole event.
Create the launch as an event with host review switched on from the start, and set a guestbook question that fits the product.
Put the QR code on the holding slide before the keynote, on a card at each demo station, and in the press kit.
Guests scan and upload during the reveal and the demos. Approve from your phone as the queue fills, and stream the keynote to the offices that could not travel.
Download approved originals for social and internal comms that night, then share the gallery link with attendees the next morning.
Try uploading as a guest.
Scan this with your phone the way a guest at your event would. Choose a sample photo and upload it from your browser, then open the demo gallery to see it land.
- Scan the code with your phone camera — it opens straight in the browser.
- Upload a sample photo. Look for the upload confirmation so you know it reached the host.
Use a sample you are comfortable sharing with Picsui. Please keep personal or sensitive photos out of the demo.
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This is the same kind of code your guests scan at your event.
Getting the most from product launches
Turn on host review before you print a single QR code, and decide who holds the approval queue during the keynote. It should not be the person running the stage. A launch usually has something in the room that is not ready for the public, a roadmap slide, a prototype with a temporary logo, a partner who has not announced yet, and the queue is where those photos get stopped. Two people approving from their phones during the demos keeps the gallery moving without anyone scrolling through hundreds of uploads at midnight. Approve generously and reject quietly; guests never see what was held back.
Ask the presenter to show the code and say what it is for before the reveal, not after. People photograph the reveal anyway; the difference is whether the photos land in your gallery or stay on their phones. The best frames of the reveal come from the fourth row, not the photographer's mark at the front, because that is where the reaction is. Put a second code on each demo station, since the hands-on moments are where customers photograph themselves with the product, and those are the photos your sales team will ask for.
Give the press a different note than the employees. Journalists want to know whether the images are cleared for use and at what resolution; tell them the gallery link is coming in the morning with approved originals they can download. Employees want to know it is safe to post; tell them which photos are cleared once you have approved them, and point them at the gallery rather than their camera roll. If people from other offices watched the broadcast, send them the same link, so the whole company shares one set of photos rather than nine.
Common questions about product launches
Can we stop an unapproved photo from going public at a launch?
Yes, as long as host review is on before the first upload. Every photo, video and message then waits in your approval queue and is not visible to anyone else until you approve it. AI screening flags anything questionable so you can scan faster. What you reject is never shown. The gallery itself is private, reachable only by the link or code you share, and blocked from search engines. What you cannot control is a guest posting their own photo to their own account, so brief the room on the embargo out loud as well.
Is the keynote recorded?
Be careful what you promise your remote offices. Picsui streams the keynote live through Live Pass, a $39 one-time add-on for one event, with audio, to a private link for up to 90 minutes and 100 viewers. That is a live watch, and the right way to include the offices that could not travel. If you need a recording of the full keynote afterwards, film it separately and upload the clip to the gallery, or use your video team's file. Guest video messages from the upload page are capped at 30 seconds and are for reactions, not for the whole talk.
Who can see the launch gallery, and can press download from it?
Only people with the link or the code, and the guest pages are blocked from search engines and named AI crawlers, so the gallery never turns up in a search for your product name. You decide when to share the link. A common pattern is to keep it to your team during the event, approve what is cleared, then email the link to press and attendees in the morning. Anyone with the link can download approved photos at full resolution without an account, which is what a journalist on a deadline actually wants.
How do employees in other offices take part?
Two ways, and they work together. Send them the event link and they can watch the keynote through Live Pass on any phone or laptop, no app and no login. They can also upload from wherever they are, so the office that gathered around a screen in Singapore lands in the same gallery as the room in the venue. If you are running the launch as part of a bigger day, an attendee networking directory lets people opt in, swap details and book time with the product team afterwards.
What does a launch cost on Picsui?
An Event Pass is $29 one time, for one event, with unlimited uploads, host review, a private gallery, full-resolution downloads and 365 days of hosting. Live streaming the keynote to remote offices is Live Pass, a separate $39 one-time add-on for that event. There is no subscription and no per-attendee charge, so a launch with two hundred guests costs the same as one with twenty. If you run a launch tour, each city is its own event and its own pass, and every gallery stays separate for the regional team.
Every photo from product launches, in one place
One-time Event Pass, $29. No subscription, no per-guest fee.
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