RSNA 2026 Booth Strategy: 9 Ways to Capture Better Leads

A successful RSNA booth does more than draw a crowd. It gives the right visitor a reason to stop, captures enough context for a useful next conversation, and leaves your marketing team with material they can use while the meeting is still happening.

RSNA 2026 runs Nov. 29–Dec. 3 at McCormick Place in Chicago, with the Technical Exhibits open Nov. 29–Dec. 2. That is a short window in which every exhibitor is competing for the same attention. The winning plan is not “scan more badges.” It is to create a small, relevant experience that connects a person, an interest and a clear next step.

This playbook lays out nine practical strategies for doing that, plus the role Picsui can play in your RSNA 2026 booth.

First, define what a successful booth interaction produces

Before choosing screens, games or giveaways, write down what your team should have when a useful interaction ends. For most medical imaging exhibitors, the answer is some version of:

• A visitor who understood one important product or workflow story.
• The visitor’s organization and the imaging area they care about.
• A clear, consented next step, such as a product demo or follow-up conversation.
• A brand-safe photo or short piece of booth content that can be shared after approval.
• A record your sales team can understand without trying to reconstruct a rushed floor conversation.

That definition changes the booth design. You stop optimizing for raw foot traffic and start building a short path from curiosity to context.

9 RSNA 2026 booth strategies to capture better leads

1. Give the booth one primary action

Visitors should be able to understand the invitation from the aisle. Pick one primary action and state it in plain language: see a 90-second workflow, add a question to the live wall, capture a team photo, or choose the imaging challenge you want solved.

Keep secondary calls to action out of the first interaction. A wall asking someone to scan, register, watch, vote, follow and book a meeting at once is not interactive; it is homework. Let the first action open the door, then ask for the next step.

2. Build the participation moment around your real product story

A generic photo opportunity may attract people, but it gives your sales team very little to work with. Tie participation to the reason your company came to RSNA.

An AI workflow company might ask, “Where does your reading list slow down?” A modality manufacturer might let visitors choose CT, MR or ultrasound before entering a capture experience. An imaging IT team might ask which integration or interoperability issue is highest on the visitor’s list.

The prompt does not need to diagnose anything or collect clinical information. It needs to give your visitor a recognizable reason to participate and your team a useful opening question.

3. Use both self-serve QR codes and a staffed entry point

Some people will scan a code without hesitation. Others will only participate when a staff member explains why it is worth doing. Plan for both.

• Place a large QR code where it is visible from the aisle, not flat on a counter.
• Repeat it beside the relevant demo or product zone.
• Keep a tablet ready for a staffed kiosk flow.
• Use one sentence at handoff: “Choose your imaging interest, add a booth photo, and we’ll send you the approved gallery.”
• Test the route on conference Wi-Fi and cellular service before the exhibit floor opens.

Picsui supports a browser-based QR or staffed-kiosk flow, so visitors do not need to install an app or create an account before participating.

4. Ask for just enough context to make follow-up useful

A booth interaction is not the time for a 12-field form. Ask only for information your team will use. Organization and a short, visitor-selected imaging interest are usually more helpful than a long open-text box.

For example, your interest choices might be:

• AI and analytics
• CT
• MR
• Ultrasound
• Enterprise imaging, workflow or IT

Use your own commercial categories, not a generic list. The purpose is to help a representative see why the person stopped and what conversation should happen next.

Keep permissions equally clear. A visitor can ask to receive the booth gallery without agreeing to future marketing. If you want permission for sales or marketing contact, ask separately and make the choice explicit. Picsui preserves that distinction in the capture and export workflow.

5. Turn the display into a moderated conversation starter

A live wall gives people a reason to look up, see that others are participating and find themselves in the booth story. In a high-trust medical environment, however, “live” should never mean uncontrolled.

Use an approval queue. Assign one team member per shift to review submissions before they reach a public screen or gallery. Make the content rules part of the morning briefing: booth and event moments only, no patient information, no radiology studies, no confidential screens and no recording of educational sessions.

Picsui’s RSNA booth setup places submissions into moderation before display. The platform is not a PACS, diagnostic viewer, clinical archive or medical device, and it should never be used to collect protected health information.

6. Design the human handoff, not only the digital flow

Technology can capture context; it cannot replace a prepared booth team. Decide what happens when someone selects each interest.

If a visitor chooses enterprise imaging, which representative should approach? If they select AI and analytics, what is the best two-minute demonstration? If the right specialist is busy, should the visitor book a later slot or receive a specific follow-up?

Put the answer into a one-page staff brief. The digital response becomes a cue for a better human conversation rather than another record to sort through after everyone gets home.

7. Plan a content rhythm for every day of the show

Do not wait for a post-event agency folder before publishing anything. Give your marketing team a simple daily shot list:

• Before opening: the stand ready for the day and the team briefing.
• Mid-morning: a product demonstration or visitor question, captured with permission.
• Afternoon: a customer, partner or team moment at the stand.
• Close: one useful theme your team heard repeatedly that day.

Approved Picsui uploads are available from the gallery while the floor is still open. That gives the marketing team a growing, downloadable source library instead of a pile of disconnected phone messages.

8. Make the follow-up recognizable and permission-based

The weakest post-show email begins, “Great meeting you at RSNA.” It offers no memory cue and could have been sent by any exhibitor. A better follow-up reconnects the specific moment:

Thanks for joining us at the stand. Here is the approved booth gallery you requested. You chose enterprise imaging as your area of interest; if you would like to continue the conversation, you can book a workflow review with our team here.

Only include the sales invitation for visitors who explicitly agreed to that contact. Someone who requested the gallery but did not opt in should receive the service they asked for, not be silently added to a marketing list.

For opted-in contacts, Picsui can export the organization and self-selected interest with the lead so your team can segment the follow-up rather than send one generic blast.

9. Measure the whole booth funnel

Badge scans alone do not tell you whether the experience worked. Track a small funnel that your sales and marketing teams can review together:

1. People invited to participate
2. QR or kiosk starts
3. Completed submissions
4. Gallery-delivery requests
5. Separate marketing opt-ins
6. Qualified conversations or meetings booked
7. Approved assets downloaded and used

Review the first four numbers at the end of each exhibit day. If scans are low, change the placement or staff invitation. If starts are high but completions are low, shorten the flow. If submissions are healthy but conversations are not happening, fix the human handoff.

How Picsui helps an RSNA exhibitor run this plan

Picsui brings the capture, moderation, context and approved content into one booth workflow:

Booth need	How Picsui helps
Low-friction participation	Visitors open the experience from a QR code or staffed kiosk in their browser.
Useful lead context	Collect the visitor’s organization and a self-selected imaging interest alongside the submission.
Brand safety	Review submissions before they appear on the booth display or in the gallery.
Clear permission	Keep gallery delivery consent separate from marketing opt-in.
Faster content access	Download approved, full-resolution booth content while the meeting is underway.
Relevant follow-up	Export opted-in contacts with their organization and interest for CRM follow-up.

Explore the Picsui RSNA 2026 booth kit, live demo and package options →

A practical RSNA 2026 booth planning timeline

Eight to ten weeks before the meeting

Choose the one primary participation action, the interests you want visitors to select and the next step for each interest. Confirm your privacy copy, content rules and staffing owner.

Four to six weeks before the meeting

Build the branded capture experience. Order QR signage. Create the display layout and the daily content shot list. Decide which opt-in contacts go to which CRM segment.

Two weeks before the meeting

Run a full rehearsal on the actual phones, tablets and displays you will take to Chicago. Test approval, gallery delivery, export and the follow-up links. Give every booth representative the one-page handoff brief.

Each day at the show

Assign a moderator, test the QR code before opening and review the funnel after close. Export a backup and give marketing the day’s approved assets.

Within 24 hours of each interaction

Deliver the gallery when requested. Route opted-in leads by interest and send the next step you promised while the booth experience is still fresh.

Frequently asked questions

When and where is RSNA 2026?

The RSNA 2026 Annual Meeting is scheduled for Nov. 29–Dec. 3, 2026, at McCormick Place in Chicago. The Technical Exhibits are scheduled for Nov. 29–Dec. 2. Check the official RSNA Annual Meeting page for the latest organizer information.

Is Picsui affiliated with RSNA?

No. Picsui is an independent event-content platform and is not affiliated with, sponsored by or endorsed by the Radiological Society of North America or its annual meeting. RSNA is a trademark of its respective owner.

Does Picsui replace official badge scanning or lead retrieval?

No. Picsui complements the official lead-retrieval workflow. It adds a branded booth-content experience, visitor-selected interest context, a moderated gallery and a separate permission-based follow-up list.

Can visitors upload patient images or radiology studies?

No. Picsui is for booth and event content only. It is not a medical device, PACS, diagnostic viewer, clinical archive or a place to collect protected health information.

Do visitors need to download an app?

No. Visitors can scan the booth QR code and participate in their mobile browser. A staffed tablet can also be used as a kiosk.

Who appears in the marketing follow-up export?

Only visitors who explicitly agree to receive that contact. Requesting the gallery is a separate service action and does not, by itself, grant marketing permission.

Make the stand easier to remember—and the follow-up easier to act on

Your RSNA booth does not need another disconnected attraction. It needs a clear participation moment, a disciplined human handoff and a follow-up that carries the context forward.

See the Picsui RSNA 2026 experience and configure your booth →